Boots ’N Beats is taking the live music world by storm. The young millennial-founded brand isn’t just growing—it’s dominating. In 2025 alone, the team sold over 40,000 tickets and surpassed $1 million in sales. At this pace, they’ll hit 60,000 tickets before the year ends. Fans across North America can’t get enough of the Country-meets-EDM movement.
Under the Cracked Live umbrella, the tour continues to expand across 50+ cities with no signs of slowing down. Every night, the show fuses the soul of Country with the adrenaline of EDM. Crowds belt Luke Combs one minute, then drop into Calvin Harris–style remixes the next. Each event transforms into a dance floor where boots, bass, and neon collide.
Behind the brand’s explosive growth is an innovative team that’s rewriting the rulebook. Co-founder Ryan Sterne drives business strategy, while Brendan McLaughlin leads branding and creative vision. Strategic partner Dan Morgan has scaled operations to new heights, growing from one monthly event to over ten. Together, they’ve built a touring powerhouse that thrives on connection and innovation. They state,
“We started Boots ’N Beats to bring people together across genres – Country fans, EDM fans, and everyone in between. It’s about connecting two worlds, creating sing-alongs and dance floors that cross boundaries of age, gender, and background.”
With more than 100 shows booked nationwide, Boots ’N Beats has proven that Country and EDM can not only coexist — they can thrive together. Upcoming stops include Fort Myers, Columbus, Portland, Las Vegas, and more. Each city gets a new mix of live covers, DJ sets, and genre-bending energy that keeps selling out fast. Don’t wait—tickets are disappearing quickly. Grab yours now and experience the rowdiest crossover party sweeping the nation.
